Why Standing Out Locally Matters
Having grown up in and moved back to the Mountain West, I’ve interacted with my fair share of business here. Incredibly talented people run these businesses, trying to find ways to sell more. But at the end of the day, it’s more than just sales. It’s about becoming part of the community’s everyday conversation. A strong local presence means when someone needs your product or service, your name is the first they think of. Standing out builds recognition, credibility, and loyalty, which all are drivers of long-term success.
Tip 1 – Refresh Your Brand Identity
Your brand is more than a logo—it’s the way people recognize and remember you. A modern, cohesive look across your storefront, marketing materials, and digital presence tells customers you’re established, relevant, trustworthy, and that you got your game together. Even a simple refresh of your logo, color palette, or typography can give your brand a lift without losing its local roots.
“We needed a new brand direction and Teton Marketing Labs came in with a clear action plan and started work right away. Their work on our overall brand and sub-brands has exceeded our expectations.” Gary Christiansen, President, Pro-Tracker Archery (Rexburg, ID)
Tip 2 – Optimize for Local Search
Most customers will find you online before they find you in person. Claim and update your Google Business Profile, ensure your business hours and contact info are accurate, and add location-specific keywords to your website content. Even in a rural community, ranking in the top three local search results can make all the difference in bringing people to your business.
Tip 3 – Be Present at Local Events
Community events are more than social gatherings, they’re marketing gold. Whether it’s the Eastern Idaho State Fair, a seasonal festival, or a farmers’ market, showing up with professional displays and engaging conversations can spark immediate interest. Bring flyers, business cards, or even branded giveaways to keep your business top-of-mind after the event.
Tip 4 – Invest in Quality Marketing Collateral
Tangible materials like brochures, menus, or cards can extend your reach beyond a single interaction. Well-designed and professionally printed collateral not only reinforces your brand identity but also gives potential customers something to take home, display, and share.
Tip 5 – Build a Recognisable Social Presence
Social media offers local businesses a low-cost, high-impact way to connect with their community. Share behind-the-scenes content, highlight local partnerships, and use area-specific hashtags. Consistency is key—regular posting builds familiarity, and familiarity builds trust.
The Takeaway
Standing out in the Mountain West isn’t about being the loudest—it’s about being the most memorable. Start with one or two of these steps, build momentum, and watch your local profile grow.
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